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Especially, he has assessed critical drivers of profitability and client loyalty, which include branding, electronic marketing, and consumer service. Professor Dev has also evaluated brand portfolio method from the context of hotel mergers.
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Professor Dev has consulted on marketing and branding to significant corporations. He has over 40 a long time of practical experience examining an assortment of difficulties involving inns, vacation, and tourism. Professor Dev’s recent study has focused on how branding and rebranding impact each public notion and profitability during the hospitality marketplace.